It looks like there might be a laugh after all in the tech industry. Why is it so? According to Mozilla's VIP of engineering, Internet Explorer is like malaria. "A lot of people have had malaria and a lot have got it, but it doesn't mean that they have to choose it", Mike Shaver said.
Did you catch that Microsoft? Mozilla's just totally dissed you and name you after a pathetic disease. What now?
We suspect that the answer is nothing, and that's a shame. What we’d like to see is Microsoft like any other tech firm to start comparing their features to the rival’s one and prove them wrong.
The more wacky, politically incorrect and complete immature the better. "You claimed IE is like malaria, is it?" "Well, Firefox is like a big fat boy on a girl's bike! And also, your mum is fat!"
Wouldn’t that be just sweet?
The tech industry do prides itself on its innovation, so let's see some innovation in PR. This will provide a great deal of opportunity for the tech industry. Firms could now express their brand values in their put-downs.
We know the industry can do it but all too often the fun stuff is reserved for upholding the companies' own products.
Bungie Jason Jones who described Halo 2 as "a lot like Halo, only it's Halo on fire, going 130 miles per hour through a hospital zone, being chased by helicopters and ninjas. And the ninjas are all on fire too." Imagine that sort of mental firepower used not to fight for the good but for pure sinister plan. What a beautiful world we could have.
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